To Each Their Own
Amazon was running a program that provided high-performing stores with funding to create and place OTT video campaigns. They wanted every video to be something that was unique to each brand’s look and feel – but also needed every production to have matching scopes, budgets, and timelines that met the program’s standards.
Amazon was running a program that provided high-performing stores with funding to create and place OTT video campaigns. They wanted every video to be something that was unique to each brands look and feel – but also needed every production to have matching scopes, budgets, and timelines that met the programs standards.
To Each Their Own
Customizable Creative
Supporting an Amazon agency partner, we developed a repeatable creative video framework and workflow to give each store:
- A simple briefing process
- 3 creative pitches from different teams
- Ability to shoot globally and remotely
- A plug-in format to add key SKUs, brand messaging, and a preferred target audience.
Supporting an Amazon agency partner, we developed a repeatable creative video framework and workflow to give each store:
- A simple briefing process
- 3 creative pitches from different teams
- Ability to shoot globally and remotely
- A plug-in format to add key SKU’s, brand messaging, and a preferred target audience.
Customizable Creative
CENTRALIZED MANAGEMENT
Different Brands Different Needs Same Outputs
Through centralizing all production and freelancers through 1Project, Amazon was able to offer each brand participant a unique video for their brand, while keeping scopes and budgets consistent across the entire campaign.
Outputs (per brand):
30s OTT ad w/ VO+motion, hi-res stills, b-roll clip library, all raw footage, global usage, and cropped cut-downs of final for social.
Streamlining Choice
Every video was pitched under a fixed-bidding system - letting clients choose from multiple teams based on creative alone.
Staying on track
Despite sometimes being vastly different types of shoots - turnaround remained consistent at 3 weeks from briefings.
Unlimited Revisions
For consistency, all post-production was centralized by 1Projects in-house editors - making draft revisions faster and removing any concerns of scope-creep on freelancers.
No Cost Extras
Every videos shooting-methodology incorporated ample B-roll with unlimited usage. This way stores got matching, on-brand assets they could use outside the scope of the programs OTT campaigns.