Not Exactly our Wheelhouse
Manitowoc Ice relies on long-term relationships with key distributors in the hospitality supply industry. They wanted to provide their partners with a large bank of approved lifestyle photography for localized campaigns – but as a team built around strong technical writing, creating a bank of authentic lifestyle photography was a much more challenging task.
Manitowoc Ice relies on long-term relationships with key distributors in the hospitality supply industry. They wanted to provide their partners with a large bank of approved lifestyle photography for localized campaigns – but as a team built around strong technical writing, creating a bank of authentic lifestyle photography was a much more challenging task.
Not Exactly Our Wheelhouse
Simple, Repeatable, and Scalable
Using their product release schedule and tradeshow availability as milestones, we found the perfect size high-volume shoot to quickly add evergreen lifestyle content and cover new feature SKUS and targeted use cases.
Using their product release schedule and tradeshow availability as milestones, we found the perfect size high-volume shoot to quickly add evergreen lifestyle content and cover new feature SKUS and targeted use cases.
Simple, Repeatable, and Scalable
CHILL OUT
Staying
Creative at a
Glacial Pace
Through finding workflows and engagement timelines that sync with slower moving industrial sales cycles and offering ‘as-you-need-it’ production – we made it easy for Manitowoc’s team to pick back up any content plans that got put on ice during tradeshow season and top off evergreen content in short bursts of high-volume work without needing to redesign creative from the ground up.
Outputs (per shoot):
12 products featured across 200+ photos and 100+ video clips + Raw content
Streamlining Creative
Lifestyle scenes boiled down to SKU + ACTION for the team while we filled in the other creative details
Locked Production Scope
Regardless of the scenes, the creative could be executed in 1 or 2 days on-set.
Maximizing Outputs
The production was structured to work for both video and stills simultaneously to get the most assets from every set-up.
Full Enterprise Integration
Content was edited and uploaded ready-to-use directly to their backend complete with meta-data.