NAD ELECTRONICS
Helping a passionate team of music-lovers tell their biggest story
Turning Up the Volume
When Lenbrook International’s world-renowned audiophile brand NAD came up on its 50 Years Anniversary – they wanted to celebrate their story with an inspiring brand documentary. But with an internal agency built to create technical and niche audiophile content – they would need some help giving NAD’s history the Hollywood treatment it deserved.
When Lenbrook International’s world-renowned audiophile brand NAD came up on its 50 Years Anniversary – they wanted to celebrate their story with an inspiring brand documentary. But with an internal agency built to create technical and niche audiophile content – they would need some help giving NAD’s history the Hollywood treatment it deserved.
Turning Up the Volume
Amplifying Everyone
A big internal challenge was agreeing on the priority of telling NAD’s personality-rich brand story VS detailing their key technical innovations. By collaborating with marketing and engineering teams on two distinct scripts – one focused on company history, and one outlining cornerstone technologies – we helped blend both sides into a storyline that spoke to both industry and audiophile audiences.
A big internal challenge was agreeing on the priority of telling NAD’s personality-rich brand story VS detailing their key technical innovations. By collaborating with marketing and engineering teams on two distinct scripts – one focused on company history, and one outlining cornerstone technologies – we helped blend both sides into a storyline that spoke to both industry and audiophile audiences.
Amplifying Everyone
LOUD AND CLEAR
An Honest
Sounding
Board
When creative has unlimited depth – having a North Star to guide everyone is indispensable. Funneling a passionate team through the right narrative production framework can allow authentic and engaging stories to reveal themselves regardless of how niche or nuanced the subject matter.
Outputs:
43min feature documentary, teaser trailer w/ social cuts, 10x 2-3min Product vignettes, product beauty clips, digitized historical archives, custom score, 10 page microsite + raw footage, 8+ hours of additional technical interviews, stills, and clip library.
Watch the full documentary here.
Organizing History
By breaking post-production of the documentary into distinct eras the team could run technical or storyline QA segment by segment and do draft approvals on different sections simultaneously.
Archivists
With the large volume of physical media digitized for the film, NAD was left with a searchable historical brand content archive for future use.
Fan Service Success
Striking a balance between technical concepts and historical content made the documentary an educational stand-out in a space known for its sometimes promo-heavy brand pieces.
Centerpiece Content
The documentary and its various educational vignettes, archival content, stylized era sets, and product features provided the bulk of the content for NAD's matching 50 Years micro-site.