On-Demand Support
When BMO’s agency partner ran into internal delays and a tightening budget for an upcoming activation featuring real entrepreneurs, they needed an agile partner to expedite the docu-style media project without compromising the agency’s vision, processes and quality.
When BMO’s agency partner ran into internal delays and a tightening budget for an upcoming activation featuring real entrepreneurs – they needed an extra-lean production to expedite the docu-style media project without compromising the agency’s vision, processes and quality.
On-Demand Support
We'll Do It Live
To keep things lean and nimble, we would need to adapt how agency and client creative inputs traditionally work. That meant choices like using a photojournalism shooting approach, minimizing req. brand shots, and designing feedback around curation by:
- Removing stills approvals on-set
- Using a subject’s real day-of schedule
- Doing req. soundbite VO’s off camera
To keep things lean and nimble- we would need to adapt how agency and client creative inputs traditionally work. That meant choices like using a photojournalism shooting approach, minimizing req. brand shots, and designing feedback around curation by:
- Removing stills approvals on-set
- Using a subjects real day-of schedule
- Doing req. soundbite VO’s off camera
We'll Do It Live
SPEED AND CONFIDENCE
Do it Once
And Do It
Right
Getting agency partners to embrace a more fast-and-loose production style means getting broad coverage and building trust in the editing process. We spent time optimizing non-negotiables against spontaneity to make everyone comfortable we’d hit the creative goals while being as fast as possible.
Outputs:
12 final OTT videos – each with ENG/FR, 15s and 6s, upper and lower funnel focus, and audio-only variants. 25 edited stills – in-branch print, ATM screens, digital banner, paid social, and in-app promo.
Fly on the Wall
For stills, we brought on a photographer who specialized in event film photography and photojournalism. This allowed them to capture authentic and stylized shots around video-capture without needing dedicated production time.
Take Your Pick
Building asset curation sessions into the pre-edit stage allowed for the agency team to massage ideas internally and minimize drafting.
Keep it Real
We built production around a subject's busy mid-week schedule to guarantee authentic slices of life, and deter opportunities to over-produce a scene.